With almost two decades of soul gratifying, blood rushing, evolutionary music productions under his belt, EDM mastermind Lange continues to re-define EDM music as we know it. Ascendance Radio had the opportunity and honor to interview this leading EDM producer about his latest album, his radio show and so much more. Check out what he had to say:
Dayanna Ramirez (Ascendance Radio): It was recently stated in an article from “The Guardian” that there was a “drop in album sales from 800m in 2002 to 316m a decade later.” It’s no secret that thanks to the digital age, most songs are available for individual purchase online. So it’s with this I ask you, why did you decide to release “We Are Lucky People” as an album vs. single releases like some of the tracks on the album have already been released? If the trend continues and albums become a thing of the past, what does music stand to lose?
Lange: Albums are usually more than just a collection of singles, and this is the case with ‘We Are Lucky People‘. Disc 1 of the album is a continuous mix of new versions, inter-woven so the album flows from start to finish with blending transitions and some extra soundtrack-style moments. Disc 2 is a collection of all the original club mixes. As it happens, due to the way I built the album, EVERY track has or will be a single. I’ve been releasing the original club mixes since October last year and on album release 9 club mixes had been released. The album sales don’t appear to have suffered either because disc 1 provides different takes of those singles with some bring transformed into more chillout, acoustic versions. The album managed to reach #15 in the iTunes Dance chart, #33 in USA, #40 in UK so I’m very pleased and think the experiment to do the project in reverse (releasing singles first) was pretty successful 🙂
Dayanna Ramirez (Ascendance Radio): This is the 3rd album you’ll be releasing on November 18th and you’ve said that you did it in a short time. What would you say is both the benefits and drawbacks of making an album in a shorter time vs. the way you’ve done it in the past?
Lange: When the writing is more intensive it’s easier to see the album as a whole and keep a certain to the music. As a producer I’m constantly evolving my sound so it’s good to attack an album project in a limited time. There’s always a risk that tracks will sound too similar of course, but his year I was feeling very inspired and managed to easily avoid that.
Dayanna Ramirez (Ascendance Radio): Music is art and because of that it’s hard to judge it as a “success” or “failure”. Sales is obviously a factor but in the digital age of pirating, that’s not always a clear indicator. So Stuart, on November 18th, 2014, 1 year after the release of “We Are Lucky People”, how will you look at your 3rd studio album and measure whether it was a success or not in your eyes?
Lange: already know this has been a big success. I don’t mean to sound arrogant about it but for me this album was a success for 2 reasons; firstly, I’m so happy with how it shaped up and I’m very proud of the project, particularly the continuous disc 1, and also the feedback from the listeners has been more than I could ever ask for. They are the most important factors and the better sales and chart positions have actually been a bonus to me.
Dayanna Ramirez (Ascendance Radio): You’ve claimed that your label, “Lange Recordings”, operates in a very modern way with digital releases. While adapting with the times and making music as easy to purchase in as many outlets as possible is key to driving sales, no matter how modern you are now your album releases, there will be a lot of people pirating it on the internet. What are your thoughts on this?
Lange: People who choose to steal will always do so, those who appreciate the effort that goes into writing the music and want to support the artists buy their music. We do actively fight piracy and there’s no doubt that taking down rogue links to downloads does help prevent those people who are perhaps on the borderline of being dishonest. The point is that if it’s easy to download, I think people think it’s OK because ‘everyone else is doing it’. The fight against piracy will never be won, but hopefully more people will come round to realizing that they should be supporting artist’s efforts as sales are so low when you take into account we’re now selling to a global market. You have to ask yourself, how much pleasure do you get out of the music…if it wasn’t available so freely, would you never buy any, and just settle for a life without music?
Lange: Thanks! I invited 23 Djs to join me for a 24 hour live online event and it turned out even bigger than last year’s 100th episode! Djs included Paul Van Dyk, Markus Schulz, Paul Oakenfold, Ferry Corsten, Andy Moor, Simon Patterson, John O Callaghan, Sean Tyas, Max Graham etc We managed to achieve the #1 Worldwide trending topic on twitter during the show and received around 25,000 tweets using #intercity150. I was also amazed to see that the hashtag was the 7th most popular trend in the USA that day ; a Trance takeover!
Dayanna Ramirez (Ascendance Radio): With all this talk about your brand new album, it made us remember the first (and fondest) track we know from you and that would be “Drifting Away”. Now, “Hold That Sucker Down” got a new look from you in 2013 and your track with Audrey Gallagher, “Our Way Home“, got a brand new set of remixes nearly a year after its release. How do you choose which old tracks gets a facelift or current remixes? Is it purely inspirational or are there other factors involved? Also, if “Drifting Away” could be next in line we know you’d make a lot of people happy.
Lange: Haha, maybe I’ll get to Drifting Away one day 😉 I tend to look at reworking the odd one my own tracks when i feel they need an update or I just have a flash of inspiration for a new version. I decided to remake ‘Hold That Sucker Down‘ as it was one of my favourite tracks from the 90’s and I was thinking i could build all the strings up using a new orchestra plugin I’d just bought! It was kind of a challenge really to make the Orchestra sound real and dramatic. At the time I knew I had the huge POPNYE event coming up at the Oracle Arena in Oakland and wanted to make a special intro. It was a memorable moment playing it to 15,000 people on New Years Eve, I can tell you!
Dayanna Ramirez (Ascendance Radio): As 2013 comes to a close, you’ll have another album under your belt. What does the next month hold for you?
Lange: I’m obviously doing a lot of promo and interviews! Also I’m getting remixes of some of the tracks as so far only the originals have been released as singles. Also I have some new projects for next year taking shape, it’s going to be another exciting year ahead!
Dayanna Ramirez (Ascendance Radio): Thank you for taking time out of signing the countless amounts of physical copies of your new album to talk us! We look forward to hearing it! Also, one last thing, we can’t remember the last time we saw you play in Miami. We’ve seen you play the “A State Of Trance” shows before and seeing how Ultra Music Festival has an ASOT stage, in 2014 if Armin gives you a preference, you know which location to pick. 😉 Thanks!
Lange: Thanks for the support!
Buy Lange’s latest album: “We Are Lucky People” on iTunes today.